How to stand out in a crowded marketplace?

Steam search results below. These are searching descriptions or keywords, not titles.

32,301 RPG (oof)
10,059 choice
9,207 visual novel
73,222 indie
9,275 early access
13,291 management
13,404 sim

A lot of overlap, but to be honest those numbers are discouraging. As a gamer and consumer it is great to have a lot of choices, as a developer I need to get real about the competition.

I need to come up with some marketing plan and community around this, because counting on search results is not nearly enough to sell a game.

Getting more specific:

562 alchemy
1,572 dimension
267 dystopia
2,949 surreal
1,831  addiction
4,968  romance

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About chaosgerbil

I'm an artist and hobbyist.
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